What stands out about the unbranded brand is the straightforward labeling on the coil and contacts for easy identification.
T2401-N DC 12V Delay Dual Display Digital Time Relay Module Cycle Timer Control
A nice touch is the sturdy casing on this unbranded relay, which feels solid without any rattles inside.
A nice touch is the gentle click sound this unbranded relay makes, giving clear feedback when it switches.
You will find that this unbranded relay is quiet in operation, with minimal hum or buzz during long runs.