The WAGO brand printed on the side gives a nice touch and makes identification quick during installations.
MTL7187+ Shunt-diode Safety Barrier 28V 300 Ohm – USA SELLER
What stands out about the unbranded brand is that the contact ratings are printed large, so you can read them fast.
A nice touch is remote control, so you can switch things on or off without walking across the room.
A nice touch is the gentle click sound this unbranded relay makes, giving clear feedback when it switches.
What stands out about this relay is the G8HE-1C7T-R1-DC12 label, so you know exactly which one you are holding.
The Littelfuse brand is right there on the relay, and that matters to many buyers.
You will find that the Honeywell brand makes this relay feel a nice touch more trustworthy in use.