This unit comes from Tyco Electronics, which is a name I trust.
2pcs New V23136-L31-D642 TE Automotive Relay Latching Magnetic 70A 12VDC 4 Pins
You will find that this unbranded relay pairs well with generic controllers, without any branding conflicts or odd fit issues.
What stands out about this unbranded relay is that the pin layout is printed right on the top for quick reference.
A nice touch is the sturdy casing on this unbranded relay, which feels solid without any rattles inside.
What stands out about the Allen-Bradley brand is how commonly it is recommended by peers.
What stands out about the unbranded brand is the straightforward labeling on the coil and contacts for easy identification.
A nice touch is the straightforward labeling of model 31016, so you can confirm what you have without second guessing.
A nice touch is the AMP brand on the relay, giving a simple, clean look overall.
You will find that this unbranded relay fits standard sockets, and the metal tabs feel secure and nicely finished.
Many people trust the Tyco Electronics name when they buy General Purpose Relays.