A nice touch is the blue label area, which makes quick notes easy to read on the fly.
High Power Relay JQX-62F-2Z 110V AC 80A DPDT 2NO 2NC Electronmagnetic Relay, 35M
What stands out about this unit is the blue tint, which looks sharper than plain gray.
You will find that the 12V 250A Winch Relay size makes mounting brackets line up nicely.
What stands out about the unbranded brand is the straightforward labeling on the coil and contacts for easy identification.
You will find that this unbranded relay is light but sturdy, making it easy to mount without extra brackets.