A nice touch is how the unbranded brand uses a bright indicator LED, so you know at a glance when it's active.
CJX2 Series 24V 36V 110V 220V 380V AC Contactors 9-95Amp Coil Voltage 3 Pole 3P
The Allen-Bradley brand is what I look for when buying a general purpose relay.
A nice touch is the crisp Allen-Bradley logo right on the relay’s cover.