What stands out about the unbranded brand is that the contact ratings are printed large, so you can read them fast.
Solenoid Relay, 12V 250A Winch Relay Solenoid Replacement Contactor 3000-5000 Lb
You will find that the QWORK name is easy to read under dim light, which is handy.
You will find that QWORK branding is legible, making this relay easy to spot on a busy panel.
A nice touch is the gentle tension in the terminals on this unbranded relay, which grips wires without crimping them hard.