A nice touch is how the unbranded brand uses a bright indicator LED, so you know at a glance when it's active.
63070 62135 12V 250A Winch Solenoid Relay Contactor Fits ATV UTV 20005000lbs
I like how the black finish keeps the relay looking clean and neutral when installed in a variety of setups.
If you prefer a low profile look, the black color should make it easy to integrate without clashing.
What stands out about this unit is the clear SRD-12VDC-SL-C designation printed right on it.
The black color gives it a neutral presence that doesn't fight with your wire colors or labels.
What stands out about this relay is the 12V 250A Winch Relay size, staying out of the way.