What stands out about this unbranded relay is that the pin layout is printed right on the top for quick reference.
Delay for relay Controller 7.1*3.9*2.5cm DC12V Digital Timer Switch
A nice touch is how the unbranded brand uses a bright indicator LED, so you know at a glance when it's active.
A nice touch is the gentle tension in the terminals on this unbranded relay, which grips wires without crimping them hard.
What stands out about this relay is the Western Electrics signature, a nice touch in the mix.