What stands out about this unbranded relay is that the pin layout is printed right on the top for quick reference.
Delay for relay Controller 7.1*3.9*2.5cm DC12V Digital Timer Switch
A nice touch is how the unbranded brand uses a bright indicator LED, so you know at a glance when it's active.
What stands out about this relay is the Western Electrics signature, a nice touch in the mix.