A nice touch is the KanSmart branding on top, and it makes the relay easy to spot.
12V 250A Winch Solenoid Relay Rocker Switch for ATV UTV 3000-5000 lb
KanSmart is the brand here, and what stands out about it is the simple label on the side.
The relay is made by KanSmart, and you will find that it fits well with standard sockets.