A nice touch is that the maker behind this relay is the well-known Deltrol brand.
GENERAL ELECTRIC 12HGA11A70F AUXILIARY RELAY 115V-AC
A nice touch is the SICK branding without flashy wording.
The INDUSTRIAL MRO brand gives confidence, and you can feel the care in its simple design.
I like that the LRD mark is subtle, and the relay sits snug in a standard socket.
When wiring it up, you will find that the General-Electric branding lines up with the diagram labels.